In the ever-evolving arena of search engine optimization, tools like Moz have helped a huge number of businesses understand and grow their online visibility. As one of the pioneers in the SEO software industry, Moz provides a wide range of tools for market and keyword research, linking, site audits, and rank tracking. But with competitors like Ahrefs and SEMrush gaining ground, is Moz still a worthy contender? This review explores the strengths, weaknesses, and ideal use cases for moz backlink analysis.
What Is Moz?
Moz can be a comprehensive SEO platform created by industry veterans, originally called SEOMoz. It’s widely known for coining the Domain Authority (DA) metric and providing accessible, beginner-friendly SEO tools. Moz’s mission is to make SEO easier and much more understandable for anyone — from smaller businesses to seasoned marketers.
The two main Moz merchandise is:
Moz Pro: A suite of SEO tools for research, tracking, and optimization.
Moz Local: Designed to manage someone's place of business listings and improve local SEO visibility.
Key Features of Moz Pro
1. Keyword Explorer
Moz’s Keyword Explorer makes it possible to discover and prioritize the top keywords to your SEO strategy. Key metrics include:
Monthly search volume
Keyword difficulty
Organic CTR
Priority score (Moz's unique metric combining all factors)
2. Link Explorer
Moz’s backlink analysis tool enables you to:
Analyze backlink profiles
Explore anchortext usage
View link growth over time
Compare competitors' link strategies
It uses Moz's proprietary Domain Authority (DA) and Page Authority (PA) scores to gauge the effectiveness of domains and pages.
3. Site Crawl
The site audit tool helps you identify and fix technical SEO issues, like:
Broken links
Duplicate content
Redirect errors
Missing tags and metadata
It gives a site health score while offering suggestions for fixing SEO issues.
4. Rank Tracking
Moz lets you monitor keyword rankings across search engines. You can:
Track positions over time
Monitor by region or device
Compare competitors' performance
Set up weekly or daily tracking reports
5. On-Page Optimization
Moz provides detailed ideas for optimizing specific pages, including:
Page optimization score
Target keyword placement
Suggestions for improvement
Moz Local (For Local SEO)
Moz Local is tailored for businesses with physical locations. It helps with:
Managing business listings on major directories
Consistency across NAP (Name, Address, Phone) data
Monitoring and answering reviews
Improving local internet search presence on Google and also other platforms
Pros of Moz
✅ User-friendly interface, perfect for beginners
✅ Strong educational content (Moz Blog, Whiteboard Friday)
✅ Reliable keyword and rank tracking tools
✅ Domain Authority is still a widely recognized SEO metric
✅ Affordable plans for small business owners
Cons of Moz
❌ Backlink index less space-consuming than Ahrefs or SEMrush
❌ Fewer advanced technical SEO tools
❌ Interface thinks outdated in comparison to newer platforms
❌ Keyword difficulty score can be less precise
Pricing (by 2025)
Standard Plan: $99/month
Medium Plan: $179/month
Large Plan: $299/month
Premium Plan: $599/month
Moz comes with a 30-day free trial version, which is generous in comparison to most competitors.
Who Should Use Moz?
Moz can be a great selection for:
Small to medium-sized businesses
Freelancers and in-house marketers
SEO beginners or intermediate users
Local business people looking to boost their local SEO
If you’re just you start with SEO or hunting for a simple, well-supported tool to help your strategy, Moz is a strong candidate.
Moz remains a reliable and respected SEO platform in 2025, particularly for those who value convenience, educational resources, and local SEO tools. While it may not have the deep backlink capabilities and granular data seen in tools like Ahrefs or SEMrush, its user-friendly design and practical features make it ideal for beginners and growing businesses.